If you want to buy a Ferrari Purosangue, you need to wait at least two years. Incidentally, you have to bring a lot of money as well. If you wanted to buy a Trabant, the notoriously awful car produced in […]
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Very few leaders and professionals have a deliberate plan for self-promotion. I define self-promotion, or personal marketing, as a specific set of activities that enable ideal clients to find you and recognize the value you create. If you excel in marketing […]
As a young doctor in Vienna, Ignaz Semmelweis observed that the habit of washing hands by medical staff significantly decreased the mortality rate of women giving birth in the Vienna hospital. Since bacteria would not be discovered by Louis Pasteur […]
What did you try last week that made you uncomfortable? If you want to build muscle, you need to push it beyond the breaking point—the point where the muscle gets slightly damaged. Once the body has had time to repair […]
Over the centuries, humanity has witnessed an avalanche of medical advancements. Yet, it’s astonishing to realize that the lion’s share of lives saved can be attributed to just three monumental breakthroughs: vaccines, antibiotics, and sterilization. Bluntly speaking, every other medical […]
What is ownership? When referring to assets, ownership implies the ability to deny use. If I own a car, I can prevent others from using it. Similarly, if you own the communication budget, you can restrict others from utilizing this budget. […]
Michelangelo, when asked about his masterpiece, the statue of David, said he simply removed everything that wasn’t David from the marble. This approach is the essence of the Michelangelo Principle: achieving greatness by removing what’s unnecessary. For example, many of […]
Imagine that you would start a business to compete with Coca-Cola. Your product has the following characteristics: It’s more expensive, it comes in a smaller size, and the taste is dreadful. In his entertaining and insightful book Alchemy, Rory Sutherland reveals […]
The graveyard is filled with important people who could not be missed. No-one is irreplaceable. Having said that, it’s prudent to be prepared when important people leave an organization. This is called succession planning: A list of key people, with a […]
The ability to run effective meetings is essential to drive organizational results: After all, no single big goal can ever be achieved in isolation. High-energy meetings are the catalyst for effective teamwork. This is not easy. Many times, a team […]
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