Your ability to position any idea to any audience with brevity, simplicity, and conviction will greatly enhance your persuasion power. After all, Lincoln’s famous Gettysburg address lasted less than three minutes, yet is still remembered vividly.
A simple, yet powerful approach to increase your persuasion power, is to prepare with know-feel-do in mind. After you have spoken:
- What do you want the audience to know?
- How do you want the audience to feel?
- What do you want the audience to do?
You can use the know-feel-do approach for many occasions, for example to:
- Prepare a talk.
- Run a meeting.
- Facilitate a workshop.
- Design a strategic retreat.
- Write a summary.
- Give an impromptu speech.
Don’t allow yourself to ramble the next time you engage a group. Use the power of know-feel-do instead.
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