Tag: creativity

Brainstorming Done Right

Brainstorming Done Right

Most creative group sessions to brainstorm new ideas are ineffective: The usual output is a curious mix of circular reasoning, lack of imagination, and rehashed pet projects.  To avoid wasting your own precious time and other people‚Äôs limited energy, stick to the following four best practices for your next brainstorm: State the subject with clarity at the beginning. The two…

Zero Based Thinking

Zero Based Thinking

Thinking is a high-energy, time-consuming activity. Therefore, humans naturally try to think in the shortest time possible and then return to their usual routines. As a result, you spend over 95 percent of your life operating on autopilot. The same is true of your daily activities. We are creatures of habit and once a habit has been formed, we seldom…